Founded by Micaela Riley, Be Balanced Co. helps women solve gut and hormone problems with lab testing and 1:1 functional health coaching.

Be Balanced By Micaela

Brand Design Update
Showit Website Development
Lead Magnet PDF Design
App Design Assets

SCOPE OF WORK

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"From a conversion perspective, the new website is doing exactly what we hoped it would. It feels like a website that matches a 7 figure brand, and that alignment has made a huge difference in how Micaela shows up online.

Ria is one of the best when it comes to aesthetics and design. What really sets her apart, though, is her ability to blend beautiful design with strategy and intention. Every creative decision has a purpose behind it, and that's what makes the end result so effective.

You can tell she's making decisions based on a deep understanding of the business, not just what looks good.

We've gone back to her for multiple projects because we trust her creative direction and know she'll deliver something that's both elevated and strategically thought through. She's definitely one of the best in the business."


Jess Doolittle

Marketing Integrator for Be Balanced by Micaela

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THE BRIEF

Bold, Strategic, Evolved-but Still Recognizably Hers

When Nancy reached out, her site wasn’t working—technically or strategically. Her offers no longer fit the way she worked, and her site was difficult to update. She loved the core of her original design but wanted to expand and elevate it. Our goal was to build on that foundation—reinveting her offers for clarity and conversion, and refining the creative direction of SUBG.


We began by analyzing years of client data to understand where the disconnect was between the offers on Nancy’s site and what her audience actually needed. We used that insight to build an offer ladder tailored to three client types—each with its own funnel strategy.

The goal was to move away from custom proposals and create a streamlined sales journey, where visitors could self-identify, explore the right offer, and feel confident moving forward. We built a website that sells on it's own—making calls about connection, not persuasion.


From Custom Proposals to Streamlined Sales

THE PROCESS

“When I started working with Ria, I was overdue for a brand and website overhaul. Working with Ria, I got clarity on my audience, mission, and overall “vibe”. The best part of working with Ria was that it was truly a collaborative effort. I had the opportunity to make choices about wording, colors, etc., but she made sure to explain what she knew would work, wouldn’t work and why. Through the revision process I learned a lot about how to communicate my brand effectively.

The final product is a website that I’m thrilled with! It’s a great representation of who I am, the goals I have for my clients, and the energy I bring to my work.”

“I got the website refresh I needed— and so much more! Ria's feedback was invaluable in creating a cohesive look and message”

THE RESULT

NANCY HARDCASTLE

Founder of Stand Up Be Great