Kristin Brabant Coaching helps women entrepreneurs grow their income and reclaim rest through coaching, VIP Days, retreats, and courses.

Kristin Brabant

Brand Identity Design
Squarespace Website Dev
Social Media Design
Marketing Support

SCOPE OF WORK

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“Just three months after launching my new website, I had the biggest month in my business EVER.

Ria is by far the fastest web designer I've ever worked with. The whole design process was very easy and organized. Within two weeks of launching, I had consultations booked from people who hadn’t found me through word of mouth. Three months later, I’ve had the biggest month in my business ever. Hands down this could not have been made possible without my new website.”

KRISTIN BRABANT

Founder of Kristin Brabant Coahcing

NEXT PROJECT

THE BRIEF

Bold, Strategic, Evolved-but Still Recognizably Hers

When Nancy reached out, her site wasn’t working—technically or strategically. Her offers no longer fit the way she worked, and her site was difficult to update. She loved the core of her original design but wanted to expand and elevate it. Our goal was to build on that foundation—reinveting her offers for clarity and conversion, and refining the creative direction of SUBG.


We began by analyzing years of client data to understand where the disconnect was between the offers on Nancy’s site and what her audience actually needed. We used that insight to build an offer ladder tailored to three client types—each with its own funnel strategy.

The goal was to move away from custom proposals and create a streamlined sales journey, where visitors could self-identify, explore the right offer, and feel confident moving forward. We built a website that sells on it's own—making calls about connection, not persuasion.


From Custom Proposals to Streamlined Sales

THE PROCESS

“When I started working with Ria, I was overdue for a brand and website overhaul. Working with Ria, I got clarity on my audience, mission, and overall “vibe”. The best part of working with Ria was that it was truly a collaborative effort. I had the opportunity to make choices about wording, colors, etc., but she made sure to explain what she knew would work, wouldn’t work and why. Through the revision process I learned a lot about how to communicate my brand effectively.

The final product is a website that I’m thrilled with! It’s a great representation of who I am, the goals I have for my clients, and the energy I bring to my work.”

“I got the website refresh I needed— and so much more! Ria's feedback was invaluable in creating a cohesive look and message”

THE RESULT

NANCY HARDCASTLE

Founder of Stand Up Be Great