"Hands down one of the BEST investments I've made in my business. The value of what you get is insane. I really loved Ria's process. It felt super intuitive and helpful. I FEEL SO MUCH MORE ALIGNED and excited for where I'm headed. I feel like Ria really took the time to understand me (not just through our conversations and the forms I filled out), but through the content I was already putting out. I felt reassured in what I'm looking to do and also like I have more of a gameplan of how to go about accomplishing it."
We began by analyzing years of client data to understand where the disconnect was between the offers on Nancy’s site and what her audience actually needed. We used that insight to build an offer ladder tailored to three client types—each with its own funnel strategy.
The goal was to move away from custom proposals and create a streamlined sales journey, where visitors could self-identify, explore the right offer, and feel confident moving forward. We built a website that sells on it's own—making calls about connection, not persuasion.
THE PROCESS
“When I started working with Ria, I was overdue for a brand and website overhaul. Working with Ria, I got clarity on my audience, mission, and overall “vibe”. The best part of working with Ria was that it was truly a collaborative effort. I had the opportunity to make choices about wording, colors, etc., but she made sure to explain what she knew would work, wouldn’t work and why. Through the revision process I learned a lot about how to communicate my brand effectively.
The final product is a website that I’m thrilled with! It’s a great representation of who I am, the goals I have for my clients, and the energy I bring to my work.”
THE RESULT