Live Like Mad teaches business owners how to grow their audience, drive sales, and automate their marketing using content strategy, Templtes, and ManyChat.

Live Like Mad

Brand Strategy
Brand Identity Design
Website Development
Social Media Design

SCOPE OF WORK

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"Hands down one of the BEST investments I've made in my business. The value of what you get is insane. I really loved Ria's process. It felt super intuitive and helpful. I FEEL SO MUCH MORE ALIGNED and excited for where I'm headed. I feel like Ria really took the time to understand me (not just through our conversations and the forms I filled out), but through the content I was already putting out. I felt reassured in what I'm looking to do and also like I have more of a gameplan of how to go about accomplishing it."

MADI BEUMEE

Founder, Live Like Mad

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THE BRIEF

Bold, Strategic, Evolved-but Still Recognizably Hers

When Nancy reached out, her site wasn’t working—technically or strategically. Her offers no longer fit the way she worked, and her site was difficult to update. She loved the core of her original design but wanted to expand and elevate it. Our goal was to build on that foundation—reinveting her offers for clarity and conversion, and refining the creative direction of SUBG.


We began by analyzing years of client data to understand where the disconnect was between the offers on Nancy’s site and what her audience actually needed. We used that insight to build an offer ladder tailored to three client types—each with its own funnel strategy.

The goal was to move away from custom proposals and create a streamlined sales journey, where visitors could self-identify, explore the right offer, and feel confident moving forward. We built a website that sells on it's own—making calls about connection, not persuasion.


From Custom Proposals to Streamlined Sales

THE PROCESS

“When I started working with Ria, I was overdue for a brand and website overhaul. Working with Ria, I got clarity on my audience, mission, and overall “vibe”. The best part of working with Ria was that it was truly a collaborative effort. I had the opportunity to make choices about wording, colors, etc., but she made sure to explain what she knew would work, wouldn’t work and why. Through the revision process I learned a lot about how to communicate my brand effectively.

The final product is a website that I’m thrilled with! It’s a great representation of who I am, the goals I have for my clients, and the energy I bring to my work.”

“I got the website refresh I needed— and so much more! Ria's feedback was invaluable in creating a cohesive look and message”

THE RESULT

NANCY HARDCASTLE

Founder of Stand Up Be Great