Stand Up Be Great equips leaders, executives, and nonprofits with stronger presentation and public speaking skills through online courses and 1:1 coaching.
Perfit Rocks™
Brand Strategy
Brand Identity Design
Website Development
Pitch Deck Design
SCOPE OF WORK
VIEW WEBSITE
NEXT PROJECT
"Ria’s whole process kept me accountable in the best of ways. I couldn’t have asked for anything better.
At first I was kind of hesitant to do brand strategy because to me I thought ‘I have this down, I’ve been building this app for more than a year now.’ I was wrong. Turns out, I didn’t know the best way to communicate what PerfitRocks does but brand strategy helped me do that. Now if often refer back to the strategy PDF we created. Ria really figured out how to create a process that is as seamless as possible. As for the updated design and copy on the website and the app, everyone who I know has seen it is just so impressed. I am so excited to work with Ria in the future!”
Bina Bhagat
Founder of Perfit Rocks
NEXT PROJECT
THE BRIEF
Bold, Strategic, Evolved-but Still Recognizably Hers
When Nancy reached out, her site wasn’t working—technically or strategically. Her offers no longer fit the way she worked, and her site was difficult to update. She loved the core of her original design but wanted to expand and elevate it. Our goal was to build on that foundation—reinveting her offers for clarity and conversion, and refining the creative direction of SUBG.
We began by analyzing years of client data to understand where the disconnect was between the offers on Nancy’s site and what her audience actually needed. We used that insight to build an offer ladder tailored to three client types—each with its own funnel strategy.
The goal was to move away from custom proposals and create a streamlined sales journey, where visitors could self-identify, explore the right offer, and feel confident moving forward. We built a website that sells on it's own—making calls about connection, not persuasion.
From Custom Proposals to Streamlined Sales
THE PROCESS
“When I started working with Ria, I was overdue for a brand and website overhaul. Working with Ria, I got clarity on my audience, mission, and overall “vibe”. The best part of working with Ria was that it was truly a collaborative effort. I had the opportunity to make choices about wording, colors, etc., but she made sure to explain what she knew would work, wouldn’t work and why. Through the revision process I learned a lot about how to communicate my brand effectively.
The final product is a website that I’m thrilled with! It’s a great representation of who I am, the goals I have for my clients, and the energy I bring to my work.”
“I got the website refresh I needed— and so much more! Ria's feedback was invaluable in creating a cohesive look and message”
THE RESULT
NANCY HARDCASTLE
Founder of Stand Up Be Great
