Recoverance helps people overcome addiction and live sober through virtual programs, coaching, and mind-body practices.
Recoverance
Brand Naming
Brand Strategy
Visual Identity Design
Website Development
Social Media Assets
SCOPE OF WORK
VIEW WEBSITE
NEXT PROJECT
“We were nervous because we thought the brand strategy was going to be so much work but we were both amazed at how creative and fun it was! Ria guided us to explore ideas that we had no idea were even possible for us. Nailing down our strategy, helped us get laser-focused on the trajectory of our business. We organized all of our untidy ideas and identified our most viable product.
With Ria’s support, we now understand what use of language and design does and doesn’t align with our brand. Because we had laid the foundation so solidly during strategy we had total confidence that Ria knew what kind of visuals needed. It was such a relief to trust Ria and let go of control of the design and we love what she delivered! Building the website with Rias was so much more simple than what we expected it to be. Our crude ideas became beautifully written refined sentences. Our clients say the website feels as though it speks directly to them. Now we have a 'Recoverance' language that we use for our presentations and classes.
Building relationships with prospects and converting them into clients has been a lot smoother now because we don't have to answer basic questions about what we offer over and over. On our first call, it's like we've already had a conversation because our prospects are able to read the expectations we set on our website.
You allowed us to dream bigger. Thank you!”.
TORY & MICHELLE
Founders of Recoverance
NEXT PROJECT
THE BRIEF
Bold, Strategic, Evolved-but Still Recognizably Hers
When Nancy reached out, her site wasn’t working—technically or strategically. Her offers no longer fit the way she worked, and her site was difficult to update. She loved the core of her original design but wanted to expand and elevate it. Our goal was to build on that foundation—reinveting her offers for clarity and conversion, and refining the creative direction of SUBG.
We began by analyzing years of client data to understand where the disconnect was between the offers on Nancy’s site and what her audience actually needed. We used that insight to build an offer ladder tailored to three client types—each with its own funnel strategy.
The goal was to move away from custom proposals and create a streamlined sales journey, where visitors could self-identify, explore the right offer, and feel confident moving forward. We built a website that sells on it's own—making calls about connection, not persuasion.
From Custom Proposals to Streamlined Sales
THE PROCESS
“When I started working with Ria, I was overdue for a brand and website overhaul. Working with Ria, I got clarity on my audience, mission, and overall “vibe”. The best part of working with Ria was that it was truly a collaborative effort. I had the opportunity to make choices about wording, colors, etc., but she made sure to explain what she knew would work, wouldn’t work and why. Through the revision process I learned a lot about how to communicate my brand effectively.
The final product is a website that I’m thrilled with! It’s a great representation of who I am, the goals I have for my clients, and the energy I bring to my work.”
“I got the website refresh I needed— and so much more! Ria's feedback was invaluable in creating a cohesive look and message”
THE RESULT
NANCY HARDCASTLE
Founder of Stand Up Be Great
