Born to Adapt is a nonprofit that creates accessible outdoor events and races for people with disabilities, fostering community, movement, and inclusion.
Born to Adapt
Brand Strategy
Messaging + Copywriting
Brand Identity Design
Squarespace Website Dev
SCOPE OF WORK
VIEW WEBSITE
NEXT PROJECT
“Shortly after the site went live we were approached by a massive brand. This would have never happened with out our new legit website, branding and copy.
The branding and website turned out to be amazing! We already were legit, but now this new website makes us look that much more legit to perfect strangers. I got exactly what I needed. Ria has a very organized process that helped me get clear on my vision.I feel so much more confident and proud when I share about the site now.”
Zach Friedley
Founder of Born to Adapt
NEXT PROJECT
THE BRIEF
Bold, Strategic, Evolved-but Still Recognizably Hers
When Nancy reached out, her site wasn’t working—technically or strategically. Her offers no longer fit the way she worked, and her site was difficult to update. She loved the core of her original design but wanted to expand and elevate it. Our goal was to build on that foundation—reinveting her offers for clarity and conversion, and refining the creative direction of SUBG.
We began by analyzing years of client data to understand where the disconnect was between the offers on Nancy’s site and what her audience actually needed. We used that insight to build an offer ladder tailored to three client types—each with its own funnel strategy.
The goal was to move away from custom proposals and create a streamlined sales journey, where visitors could self-identify, explore the right offer, and feel confident moving forward. We built a website that sells on it's own—making calls about connection, not persuasion.
From Custom Proposals to Streamlined Sales
THE PROCESS
“When I started working with Ria, I was overdue for a brand and website overhaul. Working with Ria, I got clarity on my audience, mission, and overall “vibe”. The best part of working with Ria was that it was truly a collaborative effort. I had the opportunity to make choices about wording, colors, etc., but she made sure to explain what she knew would work, wouldn’t work and why. Through the revision process I learned a lot about how to communicate my brand effectively.
The final product is a website that I’m thrilled with! It’s a great representation of who I am, the goals I have for my clients, and the energy I bring to my work.”
“I got the website refresh I needed— and so much more! Ria's feedback was invaluable in creating a cohesive look and message”
THE RESULT
NANCY HARDCASTLE
Founder of Stand Up Be Great
